Relaunching of Iconic Brand of yesteryear

Author(s)	Gomashi Tiwari
Country	India
Abstract	This research paper explores the dynamic landscape of brand relaunching, focusing on three iconic brands - Campa Cola, Charmis, and Bajaj Chetak. The objective is to analyze the challenges and opportunities associated with the relaunch of these brands, considering changing consumer preferences, market trends, and the competitive environment. The paper delves into the historical significance of each brand, the reasons for their decline, and the strategic initiatives employed for their relaunch. By studying these case studies, we aim to derive insights and recommendations for businesses seeking to rejuvenate legacy brands.
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-05-04
Cite This	Relaunching of Iconic Brand of yesteryear - Gomashi Tiwari - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.18683
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.18683
Short DOI	https://doi.org/gttbjn

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International Journal For Multidisciplinary Research