Factors Affecting Consumer Behaviour In Indian Fashion Retail Industry- A Study Of Recent Trends  And Preferences.

Khushi Gurnani; Nimish Gupta

doi:10.36948/ijfmr.2024.v06i02.18688

Factors Affecting Consumer Behaviour In Indian Fashion Retail Industry- A Study Of Recent Trends And Preferences.

Author(s)	Khushi Gurnani, Nimish Gupta
Country	India
Abstract	This study investigates the multifaceted realm of consumer behavior within the Indian fashion retail industry, focusing on the intricate interplay of various factors shaping purchasing decisions. With an ever-evolving market landscape, understanding recent trends and preferences becomes paramount for businesses striving to remain competitive and relevant. Drawing upon a comprehensive review of literature and empirical research, this paper aims to dissect the intricate web of influences that drive consumer behavior in the Indian context. Key factors such as cultural nuances, economic dynamics, social influences, and technological advancements are scrutinized to unravel their impact on consumer preferences and buying patterns. Through surveys, interviews, and data analysis, insights are gleaned into the evolving tastes and preferences of Indian consumers in the realm of fashion retail. Additionally, the role of marketing strategies, brand perception, and customer experience in shaping consumer decisions is explored. The findings of this study not only provide valuable insights for businesses operating in the Indian fashion retail sector but also contribute to the broader understanding of consumer behavior dynamics in a rapidly evolving market environment. By staying attuned to the pulse of consumer preferences and adapting strategies accordingly, businesses can navigate the complex terrain of the Indian fashion retail industry with agility and foresight.
Keywords	Consumer Behaviour , Indian Fashion Retail Industry, Factors,Trends , Preferences , Cultural Influences , Economic Factors, Social Media Impact , Brand Perception,Pricing Strategy ,Fashion Trends ,Demographics , Technological Influence, Advertising and Promotion, Customer Experience
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-27
Cite This	Factors Affecting Consumer Behaviour In Indian Fashion Retail Industry- A Study Of Recent Trends And Preferences. - Khushi Gurnani, Nimish Gupta - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18688
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.18688
Short DOI	https://doi.org/gtsg4k

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Factors Affecting Consumer Behaviour In Indian Fashion Retail Industry- A Study Of Recent Trends And Preferences.

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