Understanding Party Realignment Dynamics: Insights from Malaysian Voters in the Batang Kali Context

Mat Nadzari Ahmad Dahlan; Tunku Mohar Tunku Mohd. Mokhtar

doi:10.36948/ijfmr.2024.v06i02.18770

Understanding Party Realignment Dynamics: Insights from Malaysian Voters in the Batang Kali Context

Author(s)	Mat Nadzari Ahmad Dahlan, Tunku Mohar Tunku Mohd. Mokhtar
Country	Malaysia
Abstract	ABSTRACT Malaysian politics witnesses a remarkable phenomenon of frequent shifts in voter party preferences, indicating a high level of volatility in political allegiances during elections. This study uses the Theory of Reasoned Action as a framework to examine how voting intention influences party realignment among Malaysian. It explores the impact of attitudes, subjective norms related to ethnic identity, and candidate image on party preferences. The research utilized a quantitative approach with proportionate stratified random sampling. A self-administered survey questionnaire was distributed to 450 participants, maintaining a ratio of 5:1:1 across race and voting districts. These participants represented diverse ethnic backgrounds within the Batang Kali State Constituency, Malaysia. Conducting the study in Batang Kali offers access to relevant populations and facilitates representative sampling, contextual insights, and comparative analysis. Findings suggest that voter attitudes and candidate image play significant roles in decision-making, outweighing subjective norms related to ethnic identity. Subjective norms are not the primary driver of party realignment in a multicultural context. Personal beliefs notably shape voter attitudes, with a candidate's image overshadowing the influence of voting attitude. These insights enhance our understanding of the interplay between subjective norms, attitudes, and candidate images within Malaysia's diverse social landscape, particularly in Batang Kali. The study highlights the importance of prioritizing candidate image and voters' egocentric attitudes in political campaigns over subjective norms associated with ethnic identity.
Keywords	Voting Intention, Voting Attitude, Ethnic Identity, Candidate Image, and Party Realignment
Field	Sociology > Politics
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-29
Cite This	Understanding Party Realignment Dynamics: Insights from Malaysian Voters in the Batang Kali Context - Mat Nadzari Ahmad Dahlan, Tunku Mohar Tunku Mohd. Mokhtar - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18770
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.18770
Short DOI	https://doi.org/gtsntq

View / Download PDF File

E-ISSN 2582-2160

doi

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads

Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6 Cover Page Vol 6 Isu 5 Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Understanding Party Realignment Dynamics: Insights from Malaysian Voters in the Batang Kali Context

Share this