International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Understanding Party Realignment Dynamics: Insights from Malaysian Voters in the Batang Kali Context

Author(s) Mat Nadzari Ahmad Dahlan, Tunku Mohar Tunku Mohd. Mokhtar
Country Malaysia
Abstract ABSTRACT
Malaysian politics witnesses a remarkable phenomenon of frequent shifts in voter party preferences, indicating a high level of volatility in political allegiances during elections. This study uses the Theory of Reasoned Action as a framework to examine how voting intention influences party realignment among Malaysian. It explores the impact of attitudes, subjective norms related to ethnic identity, and candidate image on party preferences. The research utilized a quantitative approach with proportionate stratified random sampling. A self-administered survey questionnaire was distributed to 450 participants, maintaining a ratio of 5:1:1 across race and voting districts. These participants represented diverse ethnic backgrounds within the Batang Kali State Constituency, Malaysia. Conducting the study in Batang Kali offers access to relevant populations and facilitates representative sampling, contextual insights, and comparative analysis. Findings suggest that voter attitudes and candidate image play significant roles in decision-making, outweighing subjective norms related to ethnic identity. Subjective norms are not the primary driver of party realignment in a multicultural context. Personal beliefs notably shape voter attitudes, with a candidate's image overshadowing the influence of voting attitude. These insights enhance our understanding of the interplay between subjective norms, attitudes, and candidate images within Malaysia's diverse social landscape, particularly in Batang Kali. The study highlights the importance of prioritizing candidate image and voters' egocentric attitudes in political campaigns over subjective norms associated with ethnic identity.
Keywords Voting Intention, Voting Attitude, Ethnic Identity, Candidate Image, and Party Realignment
Field Sociology > Politics
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-29
Cite This Understanding Party Realignment Dynamics: Insights from Malaysian Voters in the Batang Kali Context - Mat Nadzari Ahmad Dahlan, Tunku Mohar Tunku Mohd. Mokhtar - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.18770
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.18770
Short DOI https://doi.org/gtsntq
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com