International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Extending the Norm Activation Model for Exploring Pro-environmental Behaviour in Healthcare Sector

Author(s) Pradheeksha G S
Country Malaysia
Abstract The healthcare system that happens to be the largest contributor of biomedical waste seem to be struggling into pursuing a completely pro-environment agenda due to the nature of its operations. Accordingly, there is lacking in research pertaining to the aspect of pro-environmental behaviour (PEB) among healthcare workers. To gain a better understanding of the determinants of PEB among healthcare employees, this study aims to examine the impact of the Norm Activation Model (NAM) components, specifically Awareness of Consequences (AC), Ascription of Responsibility (AR), and an individual's viable Personal Norms (PN), alongside the effect of Mass Media Exposure (MM), and perceptions of Green Work Climate (GC) on PEB. Partial least squares structural equation modelling (PLS- SEM) has been utilised to analyse the data collected from 200 respondents working in all avenues of healthcare practices spread around Malaysia through purposive sampling. Results revealed that PEB can indeed be fostered via exploring the components of the NAM, and GC does pose a positive moderating effect in strengthening the relationship between PN and PEB amongst healthcare employees. However, mass media exposure fails to instigate awareness which in turn leads to a domino effect of not being able to evoke PEB amongst healthcare workers.
Keywords Pro-environmental behaviour, Norm Activation Model, mass media exposure, green work climate, healthcare
Field Sociology > Health
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-06-08
Cite This Extending the Norm Activation Model for Exploring Pro-environmental Behaviour in Healthcare Sector - Pradheeksha G S - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.18905
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.18905
Short DOI https://doi.org/gtzjq3
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com