A Study of Impact of Social Media Marketing in Consumer Behaviour

Author(s)	Shekhar Bhardwaj, Prof. Sumit Koul
Country	India
Abstract	This master's thesis explores how social media marketing affects customer behavior in the modern digital environment. Businesses looking to succeed in the digital marketplace must now comprehend social media's impact on consumer behavior due to its widespread use and crucial position in marketing tactics. Using a mixed-method approach, this study explores the intricate relationships between social media marketing initiatives and customer decision-making processes through the use of both quantitative surveys and qualitative interviews.
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-30
Cite This	A Study of Impact of Social Media Marketing in Consumer Behaviour - Shekhar Bhardwaj, Prof. Sumit Koul - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19023
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.19023
Short DOI	https://doi.org/gts4rc

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International Journal For Multidisciplinary Research