Impact of Digital Marketing on Impulsive Buying Behaviour

Author(s)	Rubal Chauhan
Country	India
Abstract	The rise of digital marketing has had a considerable impact on consumer behavior, particularly in the context of impulsive purchasing. The purpose of this study is to investigate the impact of digital marketing strategies on impulsive purchasing behavior, with an emphasis on the various channels and techniques that trigger impulsive purchasing decisions. The research also looks into the psychological and social elements that influence impulsive purchasing in the digital arena. This study gives insights into the relationship between digital marketing methods, impulsive purchase inclinations, and the ramifications for organizations and consumers alike through an analysis of relevant literature and empirical evidence. Understanding the mechanics behind impulsive purchasing in the digital marketing landscape is critical for developing effective strategies that respond to customer preferences while driving business growth.
Keywords	Consumer behaviour, online marketing, impulsive purchasing, psychological factors, social factors.
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-30
Cite This	Impact of Digital Marketing on Impulsive Buying Behaviour - Rubal Chauhan - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19038
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.19038
Short DOI	https://doi.org/gts4q9

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