Sustainable Marketing and its Integration with Indian Culture: A Focus on Hinduism and Buddhism

Author(s)	Mayank Vashishth, A. K. MALVIYA
Country	India
Abstract	This research paper aims to explore the intersection of sustainable marketing practices and Indian culture, with a specific focus on the philosophical underpinnings of Hinduism and Buddhism. Sustainable marketing has gained prominence in recent years due to increasing environmental concerns and a growing demand for ethical consumerism. This paper investigates how sustainable marketing strategies can be aligned with core principles and values derived from Hinduism and Buddhism, two major religions that have significantly shaped the cultural fabric of India. By analysing sacred texts, historical context, and contemporary examples, the paper highlights the potential for cultural integration to enhance the effectiveness of sustainable marketing initiatives in the Indian context.
Keywords	Sustainable Marketing, Indian Culture, Hinduism, Buddhism, Ethical Consumerism
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-30
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.19047
Short DOI	https://doi.org/gts4q7

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International Journal For Multidisciplinary Research