Sustainable Marketing and its Integration with Indian Culture: A Focus on Hinduism and Buddhism

Author(s)	Mayank Vashishth, A. K. MALVIYA
Country	India
Abstract	This research paper aims to explore the intersection of sustainable marketing practices and Indian culture, with a specific focus on the philosophical underpinnings of Hinduism and Buddhism. Sustainable marketing has gained prominence in recent years due to increasing environmental concerns and a growing demand for ethical consumerism. This paper investigates how sustainable marketing strategies can be aligned with core principles and values derived from Hinduism and Buddhism, two major religions that have significantly shaped the cultural fabric of India. By analysing sacred texts, historical context, and contemporary examples, the paper highlights the potential for cultural integration to enhance the effectiveness of sustainable marketing initiatives in the Indian context.
Keywords	Sustainable Marketing, Indian Culture, Hinduism, Buddhism, Ethical Consumerism
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-30
Cite This	Sustainable Marketing and its Integration with Indian Culture: A Focus on Hinduism and Buddhism - Mayank Vashishth, A. K. MALVIYA - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19047
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.19047
Short DOI	https://doi.org/gts4q7

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9898-5948-55	editor@ijfmr.com

International Journal For Multidisciplinary Research