Customer Satisfaction on Digital Marketing

Author(s)	S. Vanitha, A. Anuradha
Country	India
Abstract	Digital marketing is the utilization of various electronic media by the marketers to promote their products and service in the market. This generation is widely moving towards digital marketing that involves all types of buyers and sellers under one platform. Through digital marketing many customers are repeatedly shopping through online and the retained customers level of satisfaction are known by their reviews. Review helps the other person to choose whether to buy it or not. The study has been conducted to know the level of satisfaction of buyers as well as which factor influences a buyer to buy through digital medium. Marketing has grown world wide and this digital marketing acts as a heart for marketing.
Keywords	Customer satisfaction, Digital marketing, Cashless, Purchase.
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-30
Cite This	Customer Satisfaction on Digital Marketing - S. Vanitha, A. Anuradha - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19108
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.19108
Short DOI	https://doi.org/gts4qp

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