How Coco-cola and Pepsi Built Global Bandwagon Effect

Author(s)	Sheikh Sahil
Country	India
Abstract	This research explores how Coca-Cola and Pepsi have cultivated a global bandwagon effect, where the popularity of their brands escalates as more consumers adopt them. They've employed diverse marketing strategies like advertising, celebrity endorsements, innovative products, and partnerships to achieve this. Leveraging their vast resources and global presence, both companies have penetrated diverse markets, capitalizing on cultural trends and preferences. Additionally, they've invested in corporate social responsibility initiatives, enhancing brand image and fostering loyalty. Through comparative analysis, this study sheds light on the factors driving their global success, offering insights for marketers and researchers in the beverage industry.
Field	Business Administration
Published In	Volume 6, Issue 2, March-April 2024
Published On	2024-04-30
Cite This	How Coco-cola and Pepsi Built Global Bandwagon Effect - Sheikh Sahil - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19145
DOI	https://doi.org/10.36948/ijfmr.2024.v06i02.19145
Short DOI	https://doi.org/gts4qg

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