Why Franchising is a Smart Business Tool?

Author(s)	Hrishabh Anand
Country	India
Abstract	In the world today establishing your own business is challenging since it entails significant risk, is tough, and costs a lot of money. Franchises, on the other hand, are more successful than starting your brand. A franchise carries less risk than a start-up company does. In the franchising business model, the owner of a business system (franchisor) grants permission to a person or a group (franchisee) to operate a business selling goods or services using the franchisor's system and brand name. Since most fast food chains and luxury clothing companies operate using this business model, they are quite well-known around the world and have locations in most nations and cities. This research paper gives an outline of Franchising, what it is, its advantages, its disadvantages, and growth. With this paper an individual would be able to decide if he should go for a startup or franchising business model
Keywords	Franchising, Business
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-03-17
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.1916
Short DOI	https://doi.org/gr2kpg

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