International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Monopolistic Competition and Market Positioning Strategies in Zimbabwe's Brewing Industry: Implications for Upgrading the Sorghum Value Chain.

Author(s) Tryphina Dube- Takaza, Vuyiswa Sandrah Nyathi, Blessing M Maumbe, Cosmas Parwada
Country Zimbabwe
Abstract Zimbabwe’s brewing industry is characterized by monopolistic competition. The objectives of this study were to 1. Determine emerging competition for beer brewing industries in Zimbabwe 2. Describe market positioning strategies to enhance the performance of sorghum contracts. 3.Identify marketing challenges faced by farmers and brewing companies. The study was conducted in 4 districts (Binga, Chiredzi, Hwange, Matobo) that are situated in Natural Regions IV and V. A mixed methods cross-sectional study was used. A survey questionnaire was used to collect data from 281 respondents. A multistage sampling approach with purposive selection of districts dominant in small grain production was conducted. For each district, two wards were selected randomly. Porter’s five forces were used to assess the competitive strength and market positioning strategies of beer brewing companies. Results showed that Delta Corporation is the leading competitor among the brewing companies in Zimbabwe. There are few players in the beer industry. On market position strategies the industry uses product differentiation. Farmers have been faced with resource limitation whilst contracting companies have challenges in collecting low volumes of grain from farmers. Future prospects of beer industry of Zimbabwe are bright. There is need to lower entry barriers and promote competition among brewing firms
Keywords contract farming, small grain, barriers, competition, market positioning
Field Biology > Agriculture / Botany
Published In Volume 6, Issue 2, March-April 2024
Published On 2024-04-30
Cite This Monopolistic Competition and Market Positioning Strategies in Zimbabwe's Brewing Industry: Implications for Upgrading the Sorghum Value Chain. - Tryphina Dube- Takaza, Vuyiswa Sandrah Nyathi, Blessing M Maumbe, Cosmas Parwada - IJFMR Volume 6, Issue 2, March-April 2024. DOI 10.36948/ijfmr.2024.v06i02.19198
DOI https://doi.org/10.36948/ijfmr.2024.v06i02.19198
Short DOI https://doi.org/gts4pw
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com