To Study and Analyze the Effectiveness of the Green Marketing Initiatives in the Healthcare Sector

Author(s)	Priyanka Ghosh
Country	India
Abstract	This research investigates the effectiveness of green marketing in Delhi NCR hospitals, focusing on eco-friendly practices in energy, water, and cleaning. It explores how green marketing impacts the economic landscape of these hospitals, emphasizing the need for tailored strategies in the healthcare sector. The study includes a literature review on environmentally conscious practices and their relationship with marketing strategies, identifying successful trends and challenges. The research methodology combines surveys, interviews with healthcare professionals, a literature review, and secondary data analysis. The chapter structure comprises an Introduction, Literature Review, Research Methodology, Data Analysis, and Conclusions. This study offers valuable insights into green marketing effectiveness and provides practical recommendations for healthcare institutions in Delhi NCR and beyond.
Keywords	Green Marketing Initiatives, Healthcare Sector, Delhi NCR Hospitals, Eco-friendly practices, Awareness, Climate change, Sustainable practices
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-05-04
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.19346
Short DOI	https://doi.org/gttbhb

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International Journal For Multidisciplinary Research