International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Marketing Strategies and S.W.O.T. Analysis of Asian Paints

Author(s) Shreesh Dixit
Country India
Abstract With a revenue of Rs 30.2 billion, Asian Paints is the largest paint business in India and the third largest in Asia (around USD 680 million). In the business sector, the corporation is known for its professionalism, rapid expansion, and commitment to maximising shareholder value. Asian Paints has operations in 22 nations and 30 paint production plants worldwide, serving customers in over 65 nations. The group's subsidiaries Berger International Ltd, Apco Coatings, and SCIB Paints, in addition to Asian Paints, are active around the world. Businesses have made a lot of effort to ensure the quality and level of their products. The commercial has a significant obligation to promote companies on a national level.

OTP platforms and television. In order to promote their products, brands have begun hiring well-known individuals. For instance, Mr. Ayushmann Khurrana was contacted by JSW Paints for the brand endorsement, while Ranbir Kapoor was contacted by Asian Paints for the same purpose. Both the market for water-based metallic paint and texture paints has seen an upsurge in demand recently. The market for washable water-based paints has expanded and reached new heights thanks to recent breakthroughs and advances.
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-03-19
Cite This Marketing Strategies and S.W.O.T. Analysis of Asian Paints - Shreesh Dixit - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.1937
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.1937
Short DOI https://doi.org/gr2knw
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