International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Analysis of Market Entry Strategies for Foreign Multinational Corporations in India A Market Research Study

Author(s) Kritika Prakash, Mahendra Singhai
Country India
Abstract This research paper explores market entry strategies for foreign multinational corporations (MNCs) in India, aiming to provide actionable insights for navigating the complexities of this dynamic market landscape. Through a qualitative research design, semi-structured interviews were conducted with key industry experts and executives of foreign MNCs operating in India. The findings reveal that joint ventures are the preferred entry mode, with factors such as access to local knowledge, regulatory requirements, and cultural compatibility influencing entry mode selection. Performance evaluation metrics primarily focus on revenue growth, market share, and customer satisfaction, while adaptation strategies include product localization, marketing customization, and supply chain optimization. Challenges faced by foreign MNCs in market entry include regulatory compliance, cultural differences, and competition. Overall, this study contributes to filling the identified literature gap by providing a nuanced understanding of market entry strategies and their effectiveness in the Indian context. The implications of these findings extend to both academia and practice, offering opportunities for further research and guiding strategic decision-making for MNCs seeking to establish and expand their presence in India.
Keywords Market entry strategies, Foreign multinational corporations, India, Emerging markets, Strategic decision-making, Market dynamics.
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-11
Cite This Analysis of Market Entry Strategies for Foreign Multinational Corporations in India A Market Research Study - Kritika Prakash, Mahendra Singhai - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.19810
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.19810
Short DOI https://doi.org/gttvd7
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com