The Impact of Social Media Advertising on Consumer Purchase Decisions

Chandrashekhar kashyap; Nirbhay Yadav; Chirag Tabhane; Sourav Kumar Singh; Shriyansh singh

doi:10.36948/ijfmr.2024.v06i03.20524

The Impact of Social Media Advertising on Consumer Purchase Decisions

Author(s)	Chandrashekhar kashyap, Nirbhay Yadav, Chirag Tabhane, Sourav Kumar Singh, Shriyansh singh
Country	India
Abstract	Social media has risen as an effective stage for promoting, impacting shopper behaviors and buying choices universally. This considers points to investigate the effect of social media publicizing on customer buy choices, analyzing the components through which social media campaigns influence buyer inclinations, demeanors, and eventually, buying behavior. The investigation utilizes a mixed-methods approach, combining quantitative investigation of buyer studies with subjective examination of social media advertisement substance and engagement measurements. Key components such as advertisement significance, validity, personalization, and social impact are explored to get their part in forming customer discernments and choices. Discoveries uncover that compelling social media promotion altogether impacts buyer buy choices by making mindfulness, improving brand engagement, building belief, and leveraging social supports. Besides, the study reveals the significance of focused on publicizing techniques, intuitive substance, and consumer-generated input in driving positive customer reactions and cultivating brand devotion. The suggestions of these discoveries amplify to marketers, sponsors, and businesses looking for to optimize their social media promoting techniques to viably reach and lock in their target group of onlookers, improve brand discernment, and drive change rates. Future investigate headings are proposed to dig deeper into particular industry settings, buyer sections, and developing social media patterns to improve our understanding of the energetic exchange between social media promotion and customer behavior.
Keywords	Social media advertising, Consumer purchase decisions,Impact,Social influence, Brand engagement, Trust
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-05-17
Cite This	The Impact of Social Media Advertising on Consumer Purchase Decisions - Chandrashekhar kashyap, Nirbhay Yadav, Chirag Tabhane, Sourav Kumar Singh, Shriyansh singh - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.20524
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.20524
Short DOI	https://doi.org/gtvtxz

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The Impact of Social Media Advertising on Consumer Purchase Decisions

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