International Journal For Multidisciplinary Research

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A Study On Customer Preference Towards Lenskart Online Shopping

Author(s) K.V.Shanmugavadivu
Abstract Online shopping or e-shopping is a form of electronic commerce allowing consumers to directly buy goods or services from a seller over the internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized online site or app.

An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer (b2c) online shopping. In the case where a business buys from another business, the process is called business-to-business (b2b) online shopping. The largest of these online retailing corporations are alibaba, amazon.com, and eBay. Retail success is no longer all about physical stores. This is evident because of the increase in retailers now offering online store interfaces for consumers. With the growth of online shopping, comes a wealth of new market footprint coverage opportunities for stores that can appropriately cater to offshore market demands and service requirements.
Keywords online shopping, e-commerce, m-commerce, lenskart
Field Sociology
Published In Volume 1, Issue 3, November-December 2019
Published On 2019-11-05
Cite This A Study On Customer Preference Towards Lenskart Online Shopping - K.V.Shanmugavadivu - IJFMR Volume 1, Issue 3, November-December 2019.
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