Analysis of Marketing Strategies of Nestle Maggi

Author(s)	Himanshu Yadav
Country	India
Abstract	Nestlé India is a division of the Swiss company Nestle S.A. with six factories and several co-packers. The thriving company Nestle India is dedicated to long-term sustainable growth and shareholder pleasure while offering customers in India products of international calibre. In the categories of Prepared Dishes & Cooking Aids, Chocolates & Confectionary, and Milk Products & Nutrition, the firm is well-known for its brand. With a market share of 79.3%, Nestlé dominates the value sales of noodles in India. The fact that among all of Nestle's global offices, India accounts for the company's top level of volume sales for its instant noodles brand Maggi is evidence of the company's dominance over the sales of plain noodles. Using Maggi as a case study demonstrates the value of cultivating a following of devoted customers. What should be taken into consideration has been concluded based on the case study.
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-03-27
Cite This	Analysis of Marketing Strategies of Nestle Maggi - Himanshu Yadav - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2061
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2061
Short DOI	https://doi.org/gr2kk2

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