Sustainability and Green Marketing

Author(s)	Kriti Gupta
Country	India
Abstract	The crucial question is whether consumers will choose green products, even if they are more expensive than traditional things without such environmentally friendly qualities. This subject has important consequences for marketers because it might influence their sustainability plans and budgeting considerations. Numerous elements must be considered to investigate this, including consumer perception of green marketing, its impact on brand loyalty, price sensitivity, and demographic influences.
Keywords	green marketing, sustainability, green products, eco-friendly, marketing, sustainable development, eco-labels, ethical consumption
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-05-19
Cite This	Sustainability and Green Marketing - Kriti Gupta - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.20658
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.20658
Short DOI	https://doi.org/gtvtwz

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International Journal For Multidisciplinary Research