International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Financial Performance on Reliance vs Idea

Author(s) Mahendra Chatterjee
Country India
Abstract Telecommunication sector in India is the second largest in the whole global economy, with over 1.2 billion subscribers. Due to high population, Indian telecom industry has been very competitive, with many brands being operating in the market. Due to challenging business environment many exited the market. And in today’s scenario only handful of companies are operating which are Airtel, Reliance Jio, BSNL, Idea and many others. Among the following Reliance Jio being the strongest and the most emerging player in the market, came into competition on 5th September 2016.The strategy which helped Reliance Jio capture the maximum market share was free internet service to Jio prime customers which compelled its rivals to lower the data rates. Upon its launch Reliance welcome Offer was introduced where 4GB data was provided to customers on daily basis. And there were many add-on features which made JIO data package favourable for customers of all age and cadre. This all had an impact on the other players in the Indian telecom market, with other telecos’ facing a sharp drop in their monthly average revenue per user, which was approximately 42%; this being also called “The JIO effect”. Coming on, there were two major telecommunication companies, Vodafone and Idea whose business was grossly affected and therefore these collaborated to face this Jio effect. These got merged on 31st August 2018 to form Vodafone Idea Ltd. in order to fight this neck to neck battle with Reliance Jio.
Keywords Telecommunication, Jio Effect, Collaborated, Merger
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-03-31
Cite This Financial Performance on Reliance vs Idea - Mahendra Chatterjee - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2074
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2074
Short DOI https://doi.org/gr4k6f
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com