International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Research on the Incentive Mechanism for Marketing Personnel in Shaoguan Meipeixian E-commerce Co Ltd

Author(s) He Jun
Country China
Abstract Marketing personnel is considered as the key talent in an enterprise which is proved by the impact of their capability and working attitude on the profits and development of the enterprise. Therefore, it has become an essential part in the development of enterprises to improve the incentive mechanism for marketing personnel and effectively attract and retain excellent marketing talents. Shaoguan Meipeixian e-commerce Co., Ltd. is a sales-oriented company in logistics of fresh food, with several system problems and management challenges to be addressed. Guided by Herzberg's double factor theory, the researcher analyzed the problems in the company such as unreasonable salary system, lack of welfare, imperfect training mechanism and lack of career development of marketing staff. Strategies targeting marketing staff are proposed as reference for Shaoguan Meipeixian e-commerce Co., Ltd to cope with the current problems concerning marketing incentive mechanism. The strategies include optimizing the pay mix, increasing corresponding benefits, improving training mechanism and establishing career development for marketers.
Keywords Marketing Personnel, Talents, Motivation, Incentive mechanism,Optimize
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-20
Cite This A Research on the Incentive Mechanism for Marketing Personnel in Shaoguan Meipeixian E-commerce Co Ltd - He Jun - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.20765
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.20765
Short DOI https://doi.org/gtwmtm
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