International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 4 July-August 2024 Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 4
July-August 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

A Research on the Incentive Mechanism for Marketing Personnel in Shaoguan Meipeixian E-commerce Co Ltd

Author(s) He Jun
Country China
Abstract Marketing personnel is considered as the key talent in an enterprise which is proved by the impact of their capability and working attitude on the profits and development of the enterprise. Therefore, it has become an essential part in the development of enterprises to improve the incentive mechanism for marketing personnel and effectively attract and retain excellent marketing talents. Shaoguan Meipeixian e-commerce Co., Ltd. is a sales-oriented company in logistics of fresh food, with several system problems and management challenges to be addressed. Guided by Herzberg's double factor theory, the researcher analyzed the problems in the company such as unreasonable salary system, lack of welfare, imperfect training mechanism and lack of career development of marketing staff. Strategies targeting marketing staff are proposed as reference for Shaoguan Meipeixian e-commerce Co., Ltd to cope with the current problems concerning marketing incentive mechanism. The strategies include optimizing the pay mix, increasing corresponding benefits, improving training mechanism and establishing career development for marketers.
Keywords Marketing Personnel, Talents, Motivation, Incentive mechanism,Optimize
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-20
Cite This A Research on the Incentive Mechanism for Marketing Personnel in Shaoguan Meipeixian E-commerce Co Ltd - He Jun - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.20765
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.20765
Short DOI https://doi.org/gtwmtm
View / Download PDF File

Share this


E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 4 Cover Page Vol 6 Isu 3 Cover Page Vol 6 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com