International Journal For Multidisciplinary Research

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Impact of Digital Marketing in Pharmaceutical Industry

Author(s) Pradeep Kumar Jha, Gulshan Kumar
Country India
Abstract Digital marketing is an essential tool these days to build the image of any organization in the market and among customers. Digital marketing helps to provide basic knowledge about the organization through different posts and updates on social media. Digital marketing helps the organization post the feed and update their customers with activities and services. Digital marketing refines the brand image and provides the organization with proper information about the choices of customers.
The pharmaceutical industry is a part of the healthcare industry, which is engaged in the manufacturing of medicines. The pharmaceutical industry is growing day by day. The pharmaceutical industry is also moving towards digital marketing as the competition is increasing day by day with different challenges. Digital marketing is helping the organization provide services to upgrade customers' knowledge.
The pharmaceutical industry is following FMCG companies to understand digital marketing and how to upgrade the organization and product through different platforms. The pharmaceutical industry is adopting different digital marketing strategies to promote its brand and organization on different social media platforms. By utilizing digital marketing, pharmaceutical companies can reach a wider audience and engage with customers in a more personalized way. This allows them to stay competitive in the market and adapt to changing consumer behaviors.
Keywords Pharmaceutical marketing, digital marketing, digital marketing strategies, e- pharm, social media.
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-22
Cite This Impact of Digital Marketing in Pharmaceutical Industry - Pradeep Kumar Jha, Gulshan Kumar - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.20974
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.20974
Short DOI https://doi.org/gtwmq9
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