Influence on Social Media Advertising on Consumer Behavior

Author(s)	Hrithik Chauhan
Country	India
Abstract	The social media is changing the traditional way of marketing and advertising the products as well as services. There's a huge increase in the operation of social media from once many times. The social media helps guests to search and compare any information and therefore it's removing away the traditional form of media like radio, magazines, TV, and review. thus, there's a need for creating effective online announcement strategies to increase the capital of the current request script by introducing more effective features in social media advertising. This study also demonstrates how the impact of social media advertisements changes depending on where a consumer is in the decision-making process for a certain item or service.
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-03-30
Cite This	Influence on Social Media Advertising on Consumer Behavior - Hrithik Chauhan - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2099
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2099
Short DOI	https://doi.org/gr4k5w

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International Journal For Multidisciplinary Research