Effect of Jingles in Advertisement

Author(s)	Gaurav Thapa
Country	India
Abstract	The rising rivalry among the businesses to acquire the customers and the clutter in the mass media has given a big challenge in front of the advertisers to develop the top of the mind their brands in the thoughts of their customers. Marketers are turning out every stone to create and sustain the brand image. The promotion mix strategies—especially the advertisements—play a crucial part in developing the distinctive brand image. It is impossible to ignore the importance of a jingle in helping people remember and recognise the advertisement. Jingles are the most memorable and catchy part of any advertisement because they are musical tunes. In other words, we may argue that a strong jingle can help a brand take on a distinctive position in the minds of consumers. Customers' income has been proven to be directly correlated with the effectiveness of jingles.
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-03-30
Cite This	Effect of Jingles in Advertisement - Gaurav Thapa - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2100
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2100
Short DOI	https://doi.org/gr4k5v

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International Journal For Multidisciplinary Research