International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Study on Users Perception towards Buying of English Newspaper in Coimbatore District

Author(s) T. Prabu Vengatesh, M. Akila
Country India
Abstract Users satisfaction towards reading English newspapers has been a topic of interest in the literature. Studies have examined various factors that impact Users satisfaction, such as perceived usefulness, ease of use, content quality, trust, perceived value, brand equity, and demographics. For example, research has shown that factors like age, gender, and education level can influence satisfaction with English newspapers in India, while perceived value and satisfaction are significant predictors of loyalty in Korea. In Pakistan, trust and perceived value were found to impact Users satisfaction with English newspapers. Additionally, studies have explored Users satisfaction with online English newspaper services, finding that perceived usefulness, ease of use, and content quality are significant predictors of satisfaction. Overall, the literature suggests that multiple factors can impact Users satisfaction towards reading English newspapers, and understanding these factors can provide insights for improving newspaper services and increasing reader loyalty.
Keywords English Newspaper, Users Satisfaction, Online Services.
Field Sociology > Philosophy / Psychology / Religion
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-29
Cite This A Study on Users Perception towards Buying of English Newspaper in Coimbatore District - T. Prabu Vengatesh, M. Akila - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2105
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2105
Short DOI https://doi.org/gr7hhk
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