International Journal For Multidisciplinary Research

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An analysis of Indian banks' CSR initiatives

Author(s) Rajnish Kumar Mishra Rohit, Mukesh Kumar Jain
Country India
Abstract A corporation or organization can simply increase their goodwill in the marketplace by engaging in corporate social responsibility (CSR) activities. Upholding moral principles and benefiting society are the overarching goals of corporate social responsibility. CSR takes into account both internal and external elements in addition to the value for their customers. Businesses gain by contributing significantly to corporate social responsibility (CSR) in a number of ways, including enhanced funding availability, new opportunities, employee retention, stakeholder satisfaction, and brand image.
As globalization accelerates, banks are becoming increasingly engaged in corporate social responsibility initiatives to broaden their clientele. The corporate social responsibility (CSR) programme of the Indian banking sector focuses on projects like health and medical care, rural area development, and poverty eradication. It also aims to address financial inclusion, provide financial services to support national investment, and promote the socio-economic development of the country. The Bank's corporate social responsibility endeavours are predominantly centred around environmental sustainability, Swachh Bharat Abhiyan, and educational initiatives such as Beti Bachao Beti Padhao Abhiyan, among numerous other projects. This study's goal is to evaluate the CSR programs that the banking sector has implemented. The bank's CSR report is the source of the data.
Keywords CSR, Goodwill, Ethical, Globalization, Development, Environmental, Initiatives
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-26
Cite This An analysis of Indian banks' CSR initiatives - Rajnish Kumar Mishra Rohit, Mukesh Kumar Jain - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.21155
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.21155
Short DOI https://doi.org/gtwmpk
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