A Study on Consumer’s Purchasing Behaviour Towards E-retailers with Special Reference to Coimbatore City

Author(s)	T.Prabu Vengatesh, G.Archana
Country	India
Abstract	This article aims to explore consumer purchasing behavior towards online retailers. With the increasing trend of online shopping, e-retailers have become an important platform for consumers to purchase products. The research focuses on understanding the factors that influence consumer purchasing decisions, including price, product quality, brand reputation, and convenience. Research methods include a comprehensive review of existing literature on consumer behavior and e-retailers, followed by his survey of 500 participants. The results show that consumers consider convenience and price to be the most important factors when purchasing from e-merchants. In addition, product quality, brand reputation, and website design also play an important role in shaping consumer perceptions of e-retailers. The study concludes with a discussion of the implications of the results for e-retailers and recommendations for future research.
Keywords	Online Shopping, Retailer Perception, Brand Preference, Trending Products.
Field	Arts
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-26
Cite This	A Study on Consumer’s Purchasing Behaviour Towards E-retailers with Special Reference to Coimbatore City - T.Prabu Vengatesh, G.Archana - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2125
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2125
Short DOI	https://doi.org/gr6h92

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