A Study on Social Media Strategies Om Online Shopping Cart

Author(s)	Poojitha D, Dr. K. Jayasree
Country	India
Abstract	The study examines the impact of social media strategies on online shopping cart abandonment Using a sample 245 online shoppers , we analyze the effectiveness of various social media strategies in reducing cart abandonment rates. we employ u-test ,h-test, and correlation analysis to evaluate the relationship between social media engagement and cart abandonment. our findings suggest that certain social media strategies significantly influence online shopping behavior , providing valuable insights for e-commerce businesses. Future flow technologies refers to a range of emerging technologies that are expected to shape the future of online shopping. These may include artificial intelligence (AI) for personalized shopping experiences, augmented reality (AR) for virtual try- ons , and chat bots for customer service. These technologies aim to enhance user experience, increase conversion rates, and reduce cart abandonment by providing more engaging and efficient shopping experiences.
Keywords	artifical intelligence,augmented reality
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-05-26
Cite This	A Study on Social Media Strategies Om Online Shopping Cart - Poojitha D, Dr. K. Jayasree - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.21270
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.21270
Short DOI	https://doi.org/gtwmnq

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International Journal For Multidisciplinary Research