International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Study on Transformative Impact of Digital Advertising on E-commerce Startups

Author(s) Sarvamangala K J, Manasa H
Country India
Abstract Abstract
In today's digitally dominated era, digital advertising stands out as a pivotal tool for startups, especially those in E-commerce, to expand their reach, enhance brand visibility, and drive targeted engagement and sales. This study explores the transformative impact of digital advertising on the success of E-commerce startups, leveraging primary data analysis. The widespread availability of internet technologies and data connectivity has spurred the digital advertising adoption among E-commerce startups. This trend underscores the significance of digital advertising in enabling startups to capitalize on global opportunities and establish a competitive edge in the market. Through primary data analysis, this study unveils several key findings. Firstly, digital advertising is universally embraced by E-commerce startups, with all surveyed startups investing in digital advertising to varying degrees. Secondly, while startups face challenges such as budget constraints and targeting issues, they overwhelmingly perceive digital advertising as highly effective in achieving their business goals.
The study also reveals valuable insights into the preferred digital advertising channels among E-commerce startups, with social media emerging as the most popular choice. Additionally, startups exhibit a willingness to adapt and innovate their digital advertising strategies, indicating a dynamic and forward-thinking approach to marketing.
Keywords Digital advertising, Start-ups, E-commerce, Transformation, Business, Entrepreneur
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-06-02
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.21286
Short DOI https://doi.org/gtxrr7
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E-ISSN 2582-2160
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