International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Artificial Ingtelligency (AI) in Banking- An Opportunities & Challenges

Author(s) GURUMURTHY K H
Country India
Abstract The most effective way to understand and bring the organization from traditional banking to digital banking is Omni-Channel approach to customer service where all the channels are tightly integrated, keeping customer in the center of the integration. AI offers several opportunities in banking services to enhance operational efficiency, risk management and so on. Integration of AI brings challenges including ethical consideration, security risks, and substantial investments in technology and skills. However, In the last few years’ regulators and policy makers looking at the way of AI using in banking services. Today’s customers are more sophisticated and tech savvy, and to cater to their specific needs, each customer needs a unique experience from banking- opening an account, checking balance, conducting transactions, making payments, loans, credits, wealth management, customer support, etc delivering an Omni-channel experience has become a key to success in this competitive market place. his paper focuses mainly on an understanding the opportunities and challenges integrating AI in banking services. Secondary Data used for analysis
Keywords Artificial intelligence, customer’s experiences, banking services, opportunities, challenges
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-26
Cite This Artificial Ingtelligency (AI) in Banking- An Opportunities & Challenges - GURUMURTHY K H - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.21453
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.21453
Short DOI https://doi.org/gtwmmq
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