International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

‘What Explains the Viewership Preferences of Young Indian Adults Towards Hollywood or Indian Cinema? are the Two at Contest?’

Author(s) Sania Bhargava
Country India
Abstract In this paper, I have used qualitative research methods, including interview and expert opinion,
to analyse viewership patterns in young adults in India towards Cinema of the country and
Hollywood. Factors such as visual aesthetics, sociability, relatibility, and marketing, among
others are few that find description, and how they influence preferences of young adults today.
With the listed results, I aim to comment on the debate whether Indian audiences are moving
away from Indian cinema to Hollywood. If any leaning is found towards Hollywood, I attempt to
explore a possible connection of the same with the idea neo-colonial lineage of viewership in
India. In addition to the research question, this paper will also answer: Do people watch
Hollywood because they see Indian cinema as a copy? Is there a charm of ‘westernization and
progressive thought’? How does the narrative tie to parallel cinema? I have studied a group of
undergraduate students in Sonipat for this paper, which are not necessarily representative of the
mass young adults in India. The differences, in relevance with my research question, also find
description in this paper.
Keywords Bollywood, Hollywood, cinema, neo-colonialism
Field Arts > Movies / Music / TV
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-31
Cite This ‘What Explains the Viewership Preferences of Young Indian Adults Towards Hollywood or Indian Cinema? are the Two at Contest?’ - Sania Bhargava - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.21569
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.21569
Short DOI https://doi.org/gtw6qq
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com