International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Impact of Celebrity Endorsement in Marketing Campaigns on Customers

Author(s) Archikey Singh Tomer, Dr. Ajit Kumar
Country India
Abstract A celebrity's fame and reputation are used to promote a brand or product by celebrity endorsement, sometimes also called as celebrity branding or celebrity advertising. Nonprofit groups that exploit a celebrity's fame to promote a cause or collect money for it are examples of other use cases. Alternatively, event marketers may use a celebrity's notoriety and appeal to generate buzz and prestige for their virtual or hybrid event.

It's not necessary for your chosen celebrity to be a movie star. Great branding efforts have been created by brands using several people like musicians, athletes, social media celebrities, or even artificial characters like cartoon characters. So there can be two requirements for choosing of celebrity endorsements first one is according to image which means does our values matches with that celeb and the other one is following that is the reach of the celeb how much people follow them.

Then the question arises of why we use celebrities as a marketing tool or advertising for our brand so there are several reasons in favour of it.
Keywords Celebrity Advertising, Brand Equity, Brand Awareness, Celebrity Endorsements
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-08
Cite This Impact of Celebrity Endorsement in Marketing Campaigns on Customers - Archikey Singh Tomer, Dr. Ajit Kumar - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2194
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2194
Short DOI https://doi.org/gr4k4b
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