International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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A Case Study on Strategic Planning for Adapting to Change

Author(s) Shaista Banu Harris
Country India
Abstract Mr. Anand, the owner of a clothing retail store, is facing a decline in sales and wants to re-evaluate the company's mission and vision to come up with a new strategic plan. After brainstorming with his management team, they decide to diversify their product line, build an omnichannel presence, and improve the customer experience, but reducing the workforce to decrease operating costs is met with strong opposition.
Keywords Strategic Plan, Change Management
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-07
Cite This A Case Study on Strategic Planning for Adapting to Change - Shaista Banu Harris - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2197
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2197
Short DOI https://doi.org/gr4k39
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