International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Electronically Advertising Treachery and IT Laws in India

Author(s) Monika Rastogi, Vivek Rastogi, Rajiv Kumar Jha
Country India
Abstract Today, online marketing fraud schemes operate in multiple countries and continents, and increasingly aim to target victims in multiple countries. Internet marketing fraud has become a major concern for law enforcement agencies in many parts of the world. The term internet marketing describes both the specific business model used to sell fraudulent products and services online and the community or subculture that embraces it. It works with blatantly poorly designed websites, obfuscating disclosures and outrageous claims designed to scare the wary and appeal to the curious, desperate and naive. There are currently no comprehensive and authoritative statistics on the extent of internet marketing fraud worldwide. In addition, many victims who have lost money due to online ad fraud do not contact the authorities or call centers. Although it is impossible to know how many victims are unreported, the number is likely to be significant. Customers shop online because they expect selection, inventory transparency, and the ability to research prices, customer reviews, and offers, but if an online retailer doesn't provide enough information about privacy, terms of use, dispute resolution, or contact information, they might. lead to frauds, which are not only financial losses, but also affect the psyche of the consumer. Thus, the purpose of this study is to map Internet marketing fraud based on its specific characteristics and outline the emerging challenges that have been revealed over time through recent cases. The study also looks at the spread of new online marketing scams and some issues related to criminal justice systems and cyber laws.
Keywords internet advertising, online scams, online frauds, privacy, cyber laws
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-31
Cite This Electronically Advertising Treachery and IT Laws in India - Monika Rastogi, Vivek Rastogi, Rajiv Kumar Jha - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.22082
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.22082
Short DOI https://doi.org/gtw6pw
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com