International Journal For Multidisciplinary Research

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Electronically Advertising Treachery and IT Laws in India

Author(s) Monika Rastogi, Vivek Rastogi, Rajiv Kumar Jha
Country India
Abstract Today, online marketing fraud schemes operate in multiple countries and continents, and increasingly aim to target victims in multiple countries. Internet marketing fraud has become a major concern for law enforcement agencies in many parts of the world. The term internet marketing describes both the specific business model used to sell fraudulent products and services online and the community or subculture that embraces it. It works with blatantly poorly designed websites, obfuscating disclosures and outrageous claims designed to scare the wary and appeal to the curious, desperate and naive. There are currently no comprehensive and authoritative statistics on the extent of internet marketing fraud worldwide. In addition, many victims who have lost money due to online ad fraud do not contact the authorities or call centers. Although it is impossible to know how many victims are unreported, the number is likely to be significant. Customers shop online because they expect selection, inventory transparency, and the ability to research prices, customer reviews, and offers, but if an online retailer doesn't provide enough information about privacy, terms of use, dispute resolution, or contact information, they might. lead to frauds, which are not only financial losses, but also affect the psyche of the consumer. Thus, the purpose of this study is to map Internet marketing fraud based on its specific characteristics and outline the emerging challenges that have been revealed over time through recent cases. The study also looks at the spread of new online marketing scams and some issues related to criminal justice systems and cyber laws.
Keywords internet advertising, online scams, online frauds, privacy, cyber laws
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-05-31
Cite This Electronically Advertising Treachery and IT Laws in India - Monika Rastogi, Vivek Rastogi, Rajiv Kumar Jha - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.22082
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.22082
Short DOI https://doi.org/gtw6pw
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