International Journal For Multidisciplinary Research

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A Systematic Review of the Literature on Agri-food Business Models and Choice Experiments of Consumers

Author(s) R. REKHA, MARUTHAMUTHU
Country India
Abstract The choice experiment (CE) is a stated preference method used to determine the respondent's preference. The CE can predict the attributes of a hypothetical product and how much consumers will appreciate them. Several scholars have investigated the reliability, validity, and design of the CE. However, as of right now, no academic studies have looked at its application in a variety of agri-food research, especially when analyzing food product categories and their attributes. This review also emphasizes the technical aspects of CEs, such as sample size, software, data analysis, and research implications. It was discovered that most CE studies are relevant to wealthier countries. Most of the evaluated studies looked at wine and meat as objects in the context of the CE investigations, which were centered around food safety, sustainability, origin, and health. The comprehensive literature research has identified three main categories of business models in the agri-food industry: technology-based, cooperative, and sustainable business models. The three new business model types can occasionally be adopted simultaneously and function well together. Future research in this field can benefit from an understanding of the various types of business models and the variations that can be found within them.
Keywords Review, Agri-food, Business model, Sustainability, Digitalisation
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-06-06
Cite This A Systematic Review of the Literature on Agri-food Business Models and Choice Experiments of Consumers - R. REKHA, MARUTHAMUTHU - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.22134
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.22134
Short DOI https://doi.org/gtxrkz
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