Unraveling Middle-aged Shopper Delight on Amazon's Digital Emporium

Author(s)	Sruthiya V N, Aiswarya Mohan
Country	India
Abstract	The research explores the complex aspects of shopper satisfaction within Amazon's digital environment, focusing on middle-aged consumers. Given that the middle-aged demographic constitutes a significant and unique group of consumers, comprehending their shopping habits, preferences, and what brings them joy on Amazon holds great significance for both the academic and commercial spheres. Through an examination of different elements, the study uncovers the interaction between user contentment and a range of factors that contribute to the joy experienced by middle-aged shoppers in the digital marketplace. The study not only unravels the layers of middle-aged shoppers delight on Amazon but also provides a foundation for further research in the ever-evolving sphere of e-commerce and consumer behavior.
Keywords	Amazon, Middle Aged shoppers, Online retailing, Online shopping, Customer Satisfaction
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-06-08
Cite This	Unraveling Middle-aged Shopper Delight on Amazon's Digital Emporium - Sruthiya V N, Aiswarya Mohan - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.22219
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.22219
Short DOI	https://doi.org/gtzjms

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International Journal For Multidisciplinary Research