Factors Affecting the Online Food Delivery Services in the City of Mati: A Factor Analysis

Marie Joy C. Tan; Janessa G. Pilar

doi:10.36948/ijfmr.2024.v06i03.22458

Factors Affecting the Online Food Delivery Services in the City of Mati: A Factor Analysis

Author(s)	Marie Joy C. Tan, Janessa G. Pilar
Country	Philippines
Abstract	The general objective of this study was to identify the factors that affects the online food delivery services in the City of Mati. The research aims to identify the demographic profile of online food delivery customers, determine the factors that strongly and least affect their decision to use such services, and explore if these factors vary based on demographics. The significance of this study lies in its potential to provide valuable insights for customers and online business firms. It serves as a reference for understanding and selecting the factors crucial in utilizing online food delivery services. The participants of this study were 400 customers using online food delivery services. Qualitative data were obtained through a survey questionnaire by the researcher. The study reveals that the majority of respondents were female students aged 18 to 25 years old, with an income of 10,000 and below. Three main factors, namely user experience, service convenience or operational efficiency, and service quality, were identified through clustering analysis. Among these factors, user experience was found to be the most influential, consisting of ten sub-factors such as intention to use, promotion, time-saving, convenience motive, practicality, efficiency, perceived trust, customized food, social influence, and performance expectation. Furthermore, efficiency emerged as the most important factor impacting online food delivery services, with a dominant mean of .792 compared to other factors. It directly affects customer satisfaction, convenience, and competitive advantage, leading to increased customer loyalty and business growth. Conversely, service quality was identified as the least influential factor, encompassing safety packaging, attitude of delivery person, service quality, and condition of food delivered.
Keywords	Online Food Delivery Services, Customers, User Experience, Service Quality, Business Firms
Field	Business Administration
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-06-10
Cite This	Factors Affecting the Online Food Delivery Services in the City of Mati: A Factor Analysis - Marie Joy C. Tan, Janessa G. Pilar - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.22458
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.22458
Short DOI	https://doi.org/gtzjjf

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Factors Affecting the Online Food Delivery Services in the City of Mati: A Factor Analysis

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