Customer Reviews on Facebook

Author(s)	Devesh Kasana, Sandeep Sharma
Country	India
Abstract	Facebook provides major value benefits to approaching 1 billion users around the globe. This research paper aims to analyze customer reviews on Facebook and their impact on a company’s reputation and sales. The paper examines how Facebook has transformed the way companies communicate with their customers and how customer reviews have become a critical element in shaping consumer behavior. Through a review of existing literature and analysis of customer reviews from various industries, this paper explores the role of customer feedback in building trust and credibility for a brand. This paper discusses the value of social media analytics in monitoring customer feedback and the impact of negative customer reviews on brand reputation. The findings of this research paper suggest that companies need to leverage customer reviews on Facebook to drive positive customer experiences, enhance their online image, and ultimately increase sales.
Keywords	Facebook,Users,Like,Share,Social Media
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-08
Cite This	Customer Reviews on Facebook - Devesh Kasana, Sandeep Sharma - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2255
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2255
Short DOI	https://doi.org/gr4k3f

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International Journal For Multidisciplinary Research