International Journal For Multidisciplinary Research

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Customer Buying Behaviour Towards Online Retail Marketer’s (Amazon Vs Flipkart)

Author(s) Radha Kumari
Country India
Abstract The proliferation of information technology (IT) has brought about a shift in the operating procedures of the vast majority of companies. By integrating a variety of online information management technologies and accessing them over the Internet, ingenious companies have devised methods for gathering marketing data, enabling payments, offering customer assistance, allowing online comments, and taking orders. The all-encompassing word for all of these exchanges is referred to as "e-commerce," which is also frequently referred to as "Internet commerce." In India, there were around 250.2 million people using the internet as of June of 2014. But compared to more industrialised nations like the United States, the popularity of buying online is far lower here. As compared to its value of around $3.8 billion in 2009, the e-commerce industry in India was worth over $12.6 billion in 2013. Flipkart and Amazon are, respectively, the two most important and popular online marketplaces in India. Because Flipkart and Amazon are two of the most well-known names in the e-commerce industry, we thought. Examining their corporate and business-level strategies from various angles, such as their difficulties with e-commerce, their business strategy, how they raise money and make money, how they expand and survive, and how customers feel about buying online., would be worthwhile. differentiation offerings from October 2014. The topic of who will come out on top in India is one that is given the utmost consideration. Who do you think will emerge victorious in the end? The right answer is "Indian Customer," which is both simple and to the point.
Keywords -
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-06
Cite This Customer Buying Behaviour Towards Online Retail Marketer’s (Amazon Vs Flipkart) - Radha Kumari - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2265
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2265
Short DOI https://doi.org/gr4k27
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