Navigating the AI-ML Landscape: Advancements and Challenges in Marketing and Customer Engagement

Author(s)	Ruben Charles, Abhijit Banubakode
Country	India
Abstract	Rapid advances in artificial intelligence (AI) and machine learning (ML) technologies are leading to a significant paradigm shift in marketing and customer engagement. The purpose of this paper is to analyse the progress and challenges in applying AI/ML to marketing strategies.
Keywords	Artificial intelligence, Machine learning, Marketing, Customer engagement, Advancements, Challenges
Field	Computer > Artificial Intelligence / Simulation / Virtual Reality
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-06-13
Cite This	Navigating the AI-ML Landscape: Advancements and Challenges in Marketing and Customer Engagement - Ruben Charles, Abhijit Banubakode - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.22655
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.22655
Short DOI	https://doi.org/gtzjgb

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International Journal For Multidisciplinary Research