Impact of Marketing Strategies on Automobile Industry

Author(s)	Shruti Chauhan
Country	India
Abstract	Automobile Industry is one of the largest markets in the world. currently, automobile have come the necessity for everyone. There is a huge compass for motorcars in India, but currently there has been huge competition in the Indian market too. The main purpose of this paper is to know the Marketing strategies impact on Automobile Industry in various functions like advertising charges & strategies, positioning of a brand, market share, price, marketing strategies, brand value etc. The data was collected and tabulated in excel distance grounded on their profit after duty and market share. The four companies substantially Maruti Suzuki, TATA motors, KIA, & MG were chosen. As Maruti Suzuki and TATA motors were Indian manufactured grounded companies, whereas KIA & MG were foreign grounded manufactured companies. Anyone in the automobile industry knows how potentially inviting and dispiriting the process of deciding on the correct bus marketing strategies to apply for their business can be.
Keywords	Marketing Strategies, Marketing mix, Automobile Industries, India.
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-07
Cite This	Impact of Marketing Strategies on Automobile Industry - Shruti Chauhan - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2271
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2271
Short DOI	https://doi.org/gr4k25

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