International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Impact of Social Media Marketing on Customer Engagement: A Case Study on BBA Students of ICM, Imphal

Author(s) Saratchandra Ayekpam Meetei, Langlen Yaiphabi Laishram, Moirangthem Khusbu Devi
Country India
Abstract This report examines the impact of social media marketing on customer engagement. The study investigates how various social media platforms and marketing strategies affect customer interaction, brand loyalty, and overall customer engagement. By employing a mixed method approach, including quantitative analysis of engagement metrics and qualitative insights from customer surveys, the research identifies critical elements that drive successful social media marketing campaigns. Key findings suggest that high quality, relevant content, consistent posting schedules, and interactive features such as polls, live videos, and personalized responses are important in fostering customer engagement. The study concludes that businesses leveraging these strategies can achieve enhanced brand awareness, customer loyalty, and increased sales. The report provides practical recommendations for marketers to optimize their social media efforts, emphasizing the need for authenticity, responsiveness, and strategic content planning to build and maintain a loyal customer base.
Keywords Social Media Marketing, Customer Engagement, Digital Marketing
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-06-20
Cite This Impact of Social Media Marketing on Customer Engagement: A Case Study on BBA Students of ICM, Imphal - Saratchandra Ayekpam Meetei, Langlen Yaiphabi Laishram, Moirangthem Khusbu Devi - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.23068
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.23068
Short DOI https://doi.org/gt2btr
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