To Investigate the Impact of Marketing Strategies on Consumer Purchase Intentions Regarding BOAT Products in Selected Area of Patna City

Author(s)	Akash Kumar, Sankar Mukherjee
Country	India
Abstract	This study talks about various brands that offer audio devices with a focus on customers preferences, needs, wants and what features and functions provides the most satisfaction to the consumers. The factors that affect their decision while buying such products has also been taken into consideration and promotional strategies have been discussed focusing on those factors. The study aims to determine how a company's efforts should be channeled and how they should formulate their future strategies according to the consumer preferences. The study also shows the impact of how a company's branding exercise and marketing strategies affects a consumer’s purchasing decisions towards a brand, which was witnessed by the brand BoAt lifestyle. BoAt could penetrate into this already clustered market due to its promotion and marketing strategies.
Field	Business Administration
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-04-09
Cite This	To Investigate the Impact of Marketing Strategies on Consumer Purchase Intentions Regarding BOAT Products in Selected Area of Patna City - Akash Kumar, Sankar Mukherjee - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2310
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.2310
Short DOI	https://doi.org/gr4k2d

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International Journal For Multidisciplinary Research