Awareness and Attitude of Consumers on Generic and Branded Drugs – A Study in North Coastal Districts of Andhra Pradesh

P. Dharma Chandra Reddy; Sure Pulla Rao

doi:10.36948/ijfmr.2024.v06i03.23239

Awareness and Attitude of Consumers on Generic and Branded Drugs – A Study in North Coastal Districts of Andhra Pradesh

Author(s)	P. Dharma Chandra Reddy, Sure Pulla Rao
Country	India
Abstract	Drugs and other pharmaceuticals constitute up to 40% of the healthcare budget in developing countries, yet a large proportion of the population frequently lack access to the most basic medicines. This can be attributed to poverty levels in the communities, and hence increasingly scarce resources for purchase of these facilities. On the other hand, industrialized countries with more resources are looking for ways to reduce medical expenditures and have embraced the concept of essential medicines. It is widely believed that this concept which advocates for selecting a limited number of drugs from the abundance of pharmaceuticals available in the world market leads to better supply, more rational use, and cost-effectiveness. In India every medicine has 2 names, one is brand name derived from the pharmaceutical company that markets the medicine, and the other one is generic name, which is the medicine's active ingredient that makes it work. Generic medicines work the same way as brand-name medicines, but there are some differences. In this context the awareness and attitude of consumers on generic and branded drugs is very much important. Thus, this paper is made an attempt to understand the awareness and attitude of the consumers in buying and using such generic and branded medicinal products available in the market. The methodology used in gathering the information is mainly through primary data from the 600 consumers of north coastal districts of Andhra Pradesh with the help of questionnaires and statistically analysed with the help of SPSS. Here the perceptions of the respondents on awareness and attitudes are analysed by percentages, score analysis and test the hypothesis with the help of chi-square test.
Keywords	Awareness, attitude, consumers, generic drugs, branded drugs
Field	Sociology > Economics
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-06-22
Cite This	Awareness and Attitude of Consumers on Generic and Branded Drugs – A Study in North Coastal Districts of Andhra Pradesh - P. Dharma Chandra Reddy, Sure Pulla Rao - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.23239
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.23239
Short DOI	https://doi.org/gt2bqn

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Awareness and Attitude of Consumers on Generic and Branded Drugs – A Study in North Coastal Districts of Andhra Pradesh

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