A Swot Analysis on Tourism and Hotel Industry of Kerala: A Descriptive Study

Author(s)	Sapna Thakur, Vivek Kumar Saxena
Country	India
Abstract	Tourism is an important sector in every country. It contributes a large amount of revenue to the state, and many stakeholders depend on the tourism industry. Kerala, situated on the southwestern tip of India, appreciates remarkable geological highlights that have possibly made it the most sought-after traveler in Asia. Affectionately referred to as 'God's Own Country', Kerala was chosen by the National Geographic Traveler as one of the fifty destinations that should not be taken lightly and one of the thirteen heavens on the planet. Kerala is the first state in quite a while to announce tourism as an industry. The important objective of this study is to analyze the progressive development of the tourism and hotel industries in Kerala and the strengths, weaknesses, opportunities, and threats of tourism in Kerala.
Keywords	Tourism of Kerala, SWOT Analysis on Kerala Tourism & Hospitality, Growth of Kerala Tourism and Hotel Industries, Effects on economy of Kerala by Tourism Sector, Analytical Study on Kerala Tourism
Field	Sociology > Tourism / Transport
Published In	Volume 6, Issue 4, July-August 2024
Published On	2024-07-05
Cite This	A Swot Analysis on Tourism and Hotel Industry of Kerala: A Descriptive Study - Sapna Thakur, Vivek Kumar Saxena - IJFMR Volume 6, Issue 4, July-August 2024. DOI 10.36948/ijfmr.2024.v06i04.23243
DOI	https://doi.org/10.36948/ijfmr.2024.v06i04.23243
Short DOI	https://doi.org/gt3nhp

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