International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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AI-Powered Marketing Automation: Revolutionizing Campaign Management

Author(s) Dmitrii Egorenkov
Country United Kingdom
Abstract The advent of artificial intelligence (AI) has significantly disrupted various sectors, and marketing is no exception. Marketing automation has long been an essential tool for businesses seeking to streamline their marketing efforts, but the integration of AI into these systems has led to a new level of sophistication and precision. AI-powered marketing automation transforms how companies manage campaigns, enhancing both efficiency and personalization, while optimizing decision-making through real-time data processing. This research delves into the transformative potential of AI in campaign management, analyzing its benefits in areas such as improved personalization, operational efficiency, and customer insights. Additionally, it examines the challenges posed by the implementation of AI in marketing, including issues of data privacy, integration with existing systems, and the need for human creativity alongside automated processes. By exploring current industry applications and future trends, this paper provides a comprehensive view of how AI-powered marketing automation is revolutionizing the field of campaign management and shaping the future of marketing as a whole.
Keywords AI marketing automation, campaign management, personalization, customer engagement, machine learning, predictive analytics, data privacy, real-time optimization, marketing innovation.
Field Engineering
Published In Volume 4, Issue 2, March-April 2022
Published On 2022-04-27
Cite This AI-Powered Marketing Automation: Revolutionizing Campaign Management - Dmitrii Egorenkov - IJFMR Volume 4, Issue 2, March-April 2022. DOI 10.36948/ijfmr.2022.v04i02.23358
DOI https://doi.org/10.36948/ijfmr.2022.v04i02.23358
Short DOI https://doi.org/g6ggkq
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