Digital Transformation in Retail

Author(s)	Vivek Jain
Country	United States
Abstract	Digital transformation is reshaping the retail landscape, driven by advancements in technology, evolving consumer behavior, and competitive market dynamics. This paper explores the impact of digital transformation on the retail sector, highlighting its role in enhancing customer experience, streamlining operations, and enabling data-driven decision-making. We examine key technologies such as artificial intelligence (AI), Internet of Things (IoT), and cloud computing, and their application in retail. The study also delves into challenges and future trends, providing a comprehensive overview for practitioners and researchers.
Keywords	Digital Transformation, Retail Technology, Customer Experience, Artificial Intelligence (AI), Internet of Things (IoT), Cloud Computing, Big Data Analytics, Omnichannel Retailing, Personalization, Smart Shelves, Supply Chain Optimization, Predictive Analytics, Automation, Augmented Reality (AR), Virtual Reality (VR), Data Privacy, Blockchain, Hyper-Personalization, Sustainable Retail, Metaverse Shopping
Field	Engineering
Published In	Volume 5, Issue 2, March-April 2023
Published On	2023-03-11
DOI	https://doi.org/10.36948/ijfmr.2023.v05i02.23414
Short DOI	https://doi.org/g82hrt

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