International Journal For Multidisciplinary Research

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Review of Literature on the Factors Influencing Investors Decision Towards Investment in Shares

Author(s) Naveen Kumar T S, Sureshramana Mayya
Country India
Abstract This study is aimed specifically at persons who have savings but avoid investing in the financial market. The application of our funds somewhere with the goal of gaining some more as we are applyingfor make an investment. The researcher attempted to identify the factors that restrict the transfer of funds from savers to demanders. The seamless flow of funds from both sides is critical to the success of the financial market. It was discovered that there is a schism between borrowers and lenders. To close this gap, it is vital to encourage ordinary people to invest. In developing countries such as India, just 5% of the population (1.2 billion) is involved in the investing process.
The behavioral characteristics of investors are influenced by socioeconomic, cultural, and psychological factors. The findings indicate that instances of persons achieving financial security through share investment had the greatest influence on investors. Market considerations, hedging variables, and economic indicators all have a stronger impact on investment decisions. This result also demonstrates that the use of business annual reports containing financial ratios influences investors' decisions in the stock market.
Keywords Behavioral Finance, Social Finance, Factors Influencing, Investment Decisions & Equity shares.
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-06-30
Cite This Review of Literature on the Factors Influencing Investors Decision Towards Investment in Shares - Naveen Kumar T S, Sureshramana Mayya - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.23545
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.23545
Short DOI https://doi.org/gt3njk
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