International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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The Impact of Social Media on Investors' Decision-Making in the Stock Market: A Case Study of Angel Broking Users in Tumkur

Author(s) Naveen Kumar T S, Sureshramana Mayya
Country India
Abstract The rise of social media has significantly transformed the landscape of investment decision-making, providing investors with real-time information, peer insights, and the influence of financial experts. This case study investigates the impact of social media on the investment choices of Angel Broking users in Tumkur, Karnataka. By examining the effects of platforms such as Twitter, Facebook, Instagram, and others, this research aims to understand how social media trends and discussions influence investment strategies and behaviors. Utilizing a mixed-methods approach that includes surveys and in-depth interviews, the study explores the extent to which social media impacts risk tolerance, stock selection, and trading frequency among investors. The findings reveal key demographic factors that correlate with increased susceptibility to social media influence and highlight the psychological effects of viral trends on investment decisions. This research offers valuable insights into the modern dynamics of stock market participation, stressing the importance of financial literacy and critical thinking in the digital era. By focusing on a specific regional context, the study contributes to a nuanced understanding of how local social media interactions impact investment behaviors within particular communities.
Keywords Social media impact, Investment decisions, Angel Broking users, Investment strategies, investors decision.
Field Business Administration
Published In Volume 6, Issue 3, May-June 2024
Published On 2024-06-30
Cite This The Impact of Social Media on Investors' Decision-Making in the Stock Market: A Case Study of Angel Broking Users in Tumkur - Naveen Kumar T S, Sureshramana Mayya - IJFMR Volume 6, Issue 3, May-June 2024. DOI 10.36948/ijfmr.2024.v06i03.23550
DOI https://doi.org/10.36948/ijfmr.2024.v06i03.23550
Short DOI https://doi.org/gt3njh
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