International Journal For Multidisciplinary Research

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Consumer Behaviour Towards Parle

Author(s) SIDDHANT SINGH, MUKUL KUMAR SHRIVASTAVA
Country India
Abstract One of the goals of the current research is to determine why Parle biscuit sales increased during the pandemic. The current study is named "Consumer Demand for Parle Biscuits." A few of the many variables influencing customer preference, which varies from brand to brand, include advertising, peer pressure, quality, price, taste, and other elements. The interests of customers must be recognized and respected by modern companies. The demand for biscuits has considerably increased as a result of the nationwide lockdown brought on by COVID-19 in March 2020. The study's goal is founded on a partial assessment of Parle's products, programs, and business practices in relation to the calibre of Parle Biscuits and other companies currently operating in the market. The poll aims to ascertain retailers' preferences for biscuits as well as their familiarity with and satisfaction with Parle services. The material was primarily gathered from 200 people. In Kolkata, screening of city residents and business owners was done simultaneously. Most patrons of Parle cookies choose to eat the glucose, cream, and puff varieties. Consult with your pals. The research discovered that factors affecting customer satisfaction were largely unaffected by demographic factors like age, gender, and occupation. The research discovered that Britannia Good Day biscuits outperformed Parle's Parle-G biscuits in terms of customer preference after adjusting for all other variables.
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-16
Cite This Consumer Behaviour Towards Parle - SIDDHANT SINGH, MUKUL KUMAR SHRIVASTAVA - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2361
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2361
Short DOI https://doi.org/gr5qwc
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