International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 6 November-December 2024 Submit your research before last 3 days of December to publish your research paper in the issue of November-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 6 Issue 6
November-December 2024

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Consumer Behaviour Towards Parle

Author(s) SIDDHANT SINGH, MUKUL KUMAR SHRIVASTAVA
Country India
Abstract One of the goals of the current research is to determine why Parle biscuit sales increased during the pandemic. The current study is named "Consumer Demand for Parle Biscuits." A few of the many variables influencing customer preference, which varies from brand to brand, include advertising, peer pressure, quality, price, taste, and other elements. The interests of customers must be recognized and respected by modern companies. The demand for biscuits has considerably increased as a result of the nationwide lockdown brought on by COVID-19 in March 2020. The study's goal is founded on a partial assessment of Parle's products, programs, and business practices in relation to the calibre of Parle Biscuits and other companies currently operating in the market. The poll aims to ascertain retailers' preferences for biscuits as well as their familiarity with and satisfaction with Parle services. The material was primarily gathered from 200 people. In Kolkata, screening of city residents and business owners was done simultaneously. Most patrons of Parle cookies choose to eat the glucose, cream, and puff varieties. Consult with your pals. The research discovered that factors affecting customer satisfaction were largely unaffected by demographic factors like age, gender, and occupation. The research discovered that Britannia Good Day biscuits outperformed Parle's Parle-G biscuits in terms of customer preference after adjusting for all other variables.
Field Business Administration
Published In Volume 5, Issue 2, March-April 2023
Published On 2023-04-16
Cite This Consumer Behaviour Towards Parle - SIDDHANT SINGH, MUKUL KUMAR SHRIVASTAVA - IJFMR Volume 5, Issue 2, March-April 2023. DOI 10.36948/ijfmr.2023.v05i02.2361
DOI https://doi.org/10.36948/ijfmr.2023.v05i02.2361
Short DOI https://doi.org/gr5qwc
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 6 Isu 6Cover Page Vol 6 Isu 5Cover Page Vol 6 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9898-5948-55 editor@ijfmr.com