Impact of Social Media on Purchase Making Decision of Consumers

Author(s)	Meeta Multani
Country	India
Abstract	This paper attempts to understand the various complex influences that a consumer is made to undergo by being webbed around social media engagement and its algorithms. Complex buying behaviour is rare, high-involvement customer purchases that make a big brand difference. With social media taking its new toll and establishing new records of burgeoning high numbers of users every year, this trend is indomitable for the epoch it generated in the last decade. Social media engagement of consumers has indeed factually increased enablement of expansion in the user-generated content and the interactive system of an interface that ensures the engagement is maintained.
Keywords	Social-Media, Consumer Buying Behavior, Purchases and Advertisements.
Published In	Volume 6, Issue 3, May-June 2024
Published On	2024-06-29
DOI	https://doi.org/10.36948/ijfmr.2024.v06i03.23722
Short DOI	https://doi.org/gt24v2

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International Journal For Multidisciplinary Research